Privacy Policy
Last Updated: January 1, 2026
Introduction
At Maaco PDX ("Maaco PDX", "we", "us", or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, schedule an appointment, request an estimate, or otherwise interact with our auto body and paint services in the Portland, OR area.
By using our website or providing information to us, you agree to the terms of this Privacy Policy. If you do not agree with the practices described here, please do not use our website or services. This policy applies to information we collect online, over the phone, via SMS, and in person at our Maaco PDX location.
Information We Collect
We collect information that helps us provide high-quality auto body and paint services, respond to your inquiries, and improve your experience with Maaco PDX. The types of information we may collect include:
Contact Information: Your name, phone number, email address, mailing address, and preferred contact method when you request an estimate, schedule service, or contact us with questions.
Vehicle & Service Information: Vehicle make, model, year, VIN (if provided), photos of your vehicle, insurance details, and information about the damage or services requested so we can prepare accurate estimates and complete repairs.
Transactional Information: Records of services performed, estimates, invoices, payments, appointment history, and communications related to your service at Maaco PDX. Payment card information is typically processed by our third-party payment processors and is not stored by us except as necessary for transaction records and compliance.
Digital & Usage Information: When you visit our website, we may automatically collect information such as your IP address, browser type, device information, pages you visit, referring/exit pages, and the date and time of your visit. We may also collect information through cookies and similar technologies, as described in the "Cookies" section below.
Communication Information: Content of your communications with us (such as emails, phone calls, SMS messages, and online inquiries), including any feedback or reviews you leave about our services.
How We Use Your Information
We use the information we collect for the following purposes:
To provide services: Scheduling appointments, preparing estimates, completing repairs, coordinating with insurance providers, processing payments, and managing your account or service history with Maaco PDX.
To communicate with you: Responding to your questions, confirming appointments, sending service updates, sharing estimates or receipts, and following up about your experience with our shop, including by email, phone, or SMS where permitted by law and your preferences.
To improve our business: Analyzing trends and usage patterns, improving our website, products, and services, training staff, enhancing customer experience, and maintaining the safety and security of our systems and facilities.
For marketing & promotions: With your consent where required, we may send you promotional messages about Maaco PDX services, special offers, or reminders using email, SMS, or other channels. You can opt out of marketing at any time as described below.
For legal, security, and compliance: Protecting against fraud and unauthorized activity, enforcing our terms and policies, complying with applicable laws and regulations, responding to lawful requests and legal processes, and safeguarding the rights, property, and safety of Maaco PDX, our customers, and others.
SMS Messaging Disclosure
By providing your mobile phone number to Maaco PDX, you may consent to receive text messages (SMS or MMS) from us related to your appointments, estimates, service updates, and, where permitted, limited promotional messages about our services. Message frequency may vary based on your interactions with us (for example, appointment confirmations and reminders, repair status updates, or follow-up requests).
Message and data rates may apply, depending on your mobile carrier and plan. Participation in our SMS program is not a condition of purchasing any goods or services from Maaco PDX. You can opt out of receiving SMS messages at any time by replying STOP to any message we send or by contacting us using the information in the "Contact Us" section below. After you opt out, you may receive a final confirmation message to confirm that your request has been processed.
We may use a third-party service provider or platform to facilitate the sending and management of SMS messages. These providers are contractually required to protect your information and to use it only for purposes of delivering and supporting our SMS communications program, in accordance with this Privacy Policy and applicable laws, including the Telephone Consumer Protection Act (TCPA) where applicable.
Third-Party Sharing
We do not sell your personal information. We may share your information with third parties in the following circumstances:
Service providers: With trusted vendors and service providers who perform services on our behalf, such as payment processing, customer relationship management, appointment scheduling, SMS delivery, email marketing (where permitted), website hosting, analytics, and IT support. These third parties are only authorized to use your information as necessary to provide services to us and are required to protect it appropriately.
Insurance companies & partners: With your authorization and as needed to process claims, coordinate repairs, or verify coverage with insurance carriers or related third parties involved in your repair or service.
Legal and safety purposes: To comply with applicable laws, regulations, or legal processes, to respond to lawful requests from government or law enforcement authorities, to protect the rights, property, and safety of Maaco PDX, our customers, or others, or to detect, prevent, or address fraud, security, or technical issues.
Business transfers: In connection with a merger, acquisition, financing, reorganization, sale of assets, or transition of service to another provider, your information may be transferred as part of that transaction, subject to the promises made in this Privacy Policy or an updated policy that you are notified about as required by law. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Cookies
Our website may use cookies and similar technologies (such as pixels or web beacons) to recognize your browser, remember your preferences, understand how you use our site, and improve your experience with Maaco PDX. Cookies are small text files stored on your device by your web browser.
We may use the following types of cookies:
Essential cookies: Necessary for the website to function properly and enable core features, such as security and basic navigation.
Performance and analytics cookies: Help us understand how visitors use our website, which pages are most popular, and how we can improve the site and our services.
Preference cookies: Remember your choices (such as language or location) so we can provide a more personalized experience.
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being set. If you choose to disable cookies, some features of our website may not function properly. For information about how third-party analytics or advertising partners use cookies and how to opt out where available, please refer to their individual privacy policies and opt-out mechanisms.
Data Retention & Deletion
We retain your information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining accurate business and financial records, resolving disputes, enforcing our agreements, and complying with legal obligations. Retention periods may vary based on the type of information and the requirements of applicable law or industry standards.
When information is no longer needed for these purposes, we will take reasonable steps to delete it, anonymize it, or securely store it until deletion is possible. Certain records, such as invoices or repair orders, may be retained longer where required for tax, accounting, warranty, insurance, or legal reasons.
Depending on your jurisdiction, you may have certain rights regarding your personal information, such as the right to request access, correction, or deletion. To exercise these rights, please contact us using the details provided in the "Contact Us" section. We will respond to your request consistent with applicable law and may need to verify your identity before taking action.
Data Security
Maaco PDX is committed to maintaining the security of your personal and transactional information. We implement administrative, technical, and physical safeguards designed to protect data from unauthorized access, disclosure, alteration, and destruction. Key measures we use include:
Encryption: We use industry-standard encryption (for example, TLS) to protect data in transit. Where appropriate, we apply encryption at rest to safeguard stored personal information and backups.
Secure access controls: Access to systems containing customer data is restricted to authorized personnel using role-based access controls, unique user credentials, multi-factor authentication where feasible, and least-privilege access policies.
Regular security assessments: We perform routine security assessments, vulnerability scanning, and periodic third-party penetration testing to identify and remediate security risks.
Employee training: We provide ongoing security training to employees covering secure data handling, phishing awareness, and incident response procedures to reduce human-related risks.
Breach notification protocols: In the unlikely event of a security incident that may affect personal information, we follow an incident response plan that includes containment, investigation, remediation, and notification to affected individuals and regulators as required by law. We will take reasonable steps to mitigate harm and provide guidance to impacted customers.
Backup and disaster recovery: We maintain backup and disaster recovery procedures to preserve data integrity and availability, including regular backups and testing of restoration processes to ensure timely recovery following an outage or data loss.
If you have questions about our security practices or would like additional information about specific technical safeguards, please contact us using the details in the "Contact Us" section below.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your rights regarding your personal information, please contact Maaco PDX using the contact information published on our website or at our local shop in the Portland, OR area.
For faster service, please include your full name, preferred contact information, and any relevant details about your vehicle or recent visit so we can locate your records and respond accurately to your request.
Maaco PDX • Local Auto Body & Paint • Portland, OR
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